University of Hradec Králové

Transforming Commercialization: Demystifying Human Change

Quite naturally, we want to be more successful in commercializing their innovations. But do we really know the key drivers behind positive business transformations? Are we aware of the role of human behavior and attitude in determining chances to achieve strategic changes for good? This workshop expands beliefs about ways how emerging digital innovations can transform businesses and societies already today. It blends science and practice to help gaining a richer understanding on how transformation works, what are its essential components, how to design and apply influential strategies, what novel technologies (e.g. artificial intelligence, extended reality, and advanced sensing) are effectively facilitating change process, and what to do first thing each morning. In this workshop, participants learn to apply the Transforming Toolset, including 8 practical tools, to everyday challenges related human attitude and behavior.